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13 июля 2017 15:27
Moscow Domodedovo Airport to Introduce Digital Advertising Technology in the Terminal
July 13, 2017, Domodedovo, Moscow Region. Moscow Domodedovo Airport, ranked the best in Russia, will switch to a new advertising technology in its Terminal. By the end of the year, more than 300 digital advertising media will be set up on the landside and in the international and domestic arrivals and departures areas.
In this project, Moscow Domodedovo Airport will partner with a single advertising operator. As its partner, the airport chose the Russian company Mediapolye and signed a long-term contract with it.
«In 2017, we are recording double-digit growth in passenger traffic. This positive development opens new opportunities for our existing and potential advertisers. In this connection, we decided to actively implement digital media and large screens for the broadest possible coverage of the airport audience»,— said Ms. Marina Bukalova, Director of Marketing at Moscow Domodedovo Airport.
«The signing of this contract is an opportunity to implement all joint ideas and an innovative approach to advertising space sales. Our team's toolbox includes the most advanced planning tools, such as traffic counters, advertising message targeting for the desired audience, and the latest digital content management systems»,— commented Mr. Alexander Lysenko, one of the beneficiaries of Mediapolye.
Contact person for media inquiries:
Alexander Vlasov
Tel.: +7 (495) 795 34 27
pr@dme.ru
http://www.dme.ru
Moscow Domodedovo Airport is one of the largest Russian air hubs ranked in Russia's Air Gateway and Wings of Russia ratings as the best airport in Russia. In 2016, the airport served 28.5 million passengers. The route network includes 72 destinations. Members of the world's leading airline alliances - Star Alliance and oneworld - have chosen Moscow Domodedovo Airport for their flights to and from Moscow. Moscow Domodedovo Airport is Russia's only airport regularly handling flights operated by Airbus A380, Airbus A350-900 and Boeing 787 Dreamliner.
Mediapolye LLC was established by advertising professionals [...]
